Curious minds with a focus on business growth

Meet the duo behind VAKN: Anna Widler and Lisa Henning.

We founded VAKN in 2020, but we’ve been working together for much longer. First as partners at the branding agency BlueCarrot, and then side by side in senior positions at the research company Nepa. Together, we have over 40 years of experience as advisors, focusing on market research, insights, and insight-driven business development.

We are passionate about supporting our clients and their strategic and creative partners in their efforts to grow brands and businesses.

Over the years, we’ve guided numerous boards, management teams, and marketing, sales, and assortment departments at both large and small companies across a wide range of industries. Automotive, banking, insurance, energy retail, retail, FMCG, nonprofit organizations, and industrial companies, to name a few.

We are based in Stockholm, Sweden.